Rudi Tartaglia has worked in the areas of marketing and strategic management for more than 15 years. He has experience across a diverse range of industries including retail, franchising, online businesses, financial services, mining, publishing, and health insurance, just to name a few.
Rudi’s company, Tartaglia Marketing, was launched in 2006 to provide a range of services including business and marketing planning. Here, Rudi mentors businesses on strategic development and implementation. Rudi holds six individual business qualifications covering business administration, marketing, management, finance, project management, and training. His new book, “The Pend Principle” ™ is available now
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Q&A With Rudi Tartaglia
Q: What inspires you to get out of bed each day?
A: I am inspired by creativity. This is where I am in my “happy place”. This comes to fruition in the way that I embrace my own life, always looking at creative ways to move forward in life and enhance my experiences. All great creations were once only a thought. And I suppose I am obsessed with how we can turn our imagination into a manifestation through the creative process. I also bring this ethos into my business life, working with my clients on how to create, as opposed to compete.
Q: When you’re not writing, how do you spend your time?
A: It’s cliché, however I enjoy spending time with friends and family. I also am a strong advocate for self-time, which allows me to recharge, and manage the mind clutter that can store up after a while. Plant me anywhere near the beach, and I am happy, so I try to get to the beach as often as I can. I started out in my younger years as a drummer, then a nightclub DJ, and moved into music production. Therefore, I love music, and try to catch live music acts when I can.
Q: When did you first start writing?
A: I have been writing for as long as I remember. I first started writing music, and then become interested in poetry. When I entered marketing, I became interested in how writing can be used to transform beliefs, and how those very beliefs can grow massive businesses. Writing a book came much later, however it is something that I wanted to do for many years before it happened.
Q: What’s the story behind your latest book?
A: The PEND Principle is a strategic marketing process I developed after spending years working with multiple businesses, both small and large. I have integrated this process into many businesses, and have also delivered this via workshops, and the feedback was great. Clients can see how this process can provide a competitive edge, and it’s very satisfying for me to see this working in businesses.
Q: What motivated you to become an author?
A: I have a lot of knowledge around marketing that I wanted to impart on a larger scale. I believe that the PEND Principle can help businesses of any scale, any industry, and any country. A book was a great platform to impart this knowledge to a wider audience.
Q: What are you working on next?
A: Taking a holiday! No future books planned at the moment however a new idea is always one thought away.
Q: Who are your favorite authors?
A: Business authors, I really like Al Ries. He has written some great books on marketing & branding.